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 Rolls-Royce is planning to introduce a small car in the Indian market. At this time of economic slowdown, Rolls Royce is thinking of something different to overcome the crisis alarming most of the auto manufacturers.
Rolls Royce Motor Cars has recently launched Phantom Coupe, its fourth new model in the Phantom brand line-up, in India.
Speaking to the media, Rolls Royce Motors Cars` General Manager (South and East Asia Pacific) Matthew Bennett stated, "The Phantom Coupe is the most driver-oriented model in the current line-up. It completes the Phantom family, adding to Phantom, Phantom Extended Wheelbase and Phantom Drophead Coupe."
The small car planned by Rolls Royce would be bigger than most of the cars seen on Indian roads like Tata Motors Nano or Chevrolet Spark.
A Rolls Royce official informed, "Though it is a comparatively small car, it will be positioned above the BMW 7 Series and below the Phantom 4-door sedan."
The RR4 will keep some illustrious company in Rolls-Royce showrooms such as the Phantom Standard Wheelbase, Phantom Extended Wheelbase, Phantom Drophead Coupe and Phantom Coupe.
Rolls Royce is optimistic about its chances in Indian market. According to a company official, "The numbers here are small when compared to Europe and US, but this remains a very important market for us. Growth of high net worth individuals who can afford our cars is high in India. Our numbers grew in 2008 and sold 14 cars. This year, we would be happy if we are able to achieve the same number."
The official added, "While talking of customer profile the official says, "It is a mix of all kinds really and you cannot generalise any which way. Our first customer in India, for example, was a young 30 plus biochemical expert from the South while one customer from Pune is a 65-year old."
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Posted On : 30 May 09
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