The Pizza Company, a brand possessed by Thailand-based Minor Food Group, a leading food service operator company, is planning to expand its restaurant chain in India.
The company in support with Franchise India International, which specialises in assisting foreign brands with their Indian entry, is reportedly looking for potential Indian partners to bring the brand concept to the consumers in India.
The company functions through three channels that include dine-in restaurants, take-away outlets and delivery units. The brand will work in association with their local Indian partners to customise everything from product taste, restaurant décor, and marketing to ensure the offering is tailored to local Indian tastes and preferences.
The Pizza Company is now adding India as part of its rapid global expansion, which has presence in almost all corner of the world. The parent company, Minor International is operational with over 1,000 outlets under the brands including The Pizza Company, Swensen`s, Sizzler, Dairy Queen, Burger King, Thai Express and Coffee Club.
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Posted On : 06 Jun 09
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