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French car giant Peugeot is set to enter India next year. The company may set up a manufacturing plant either somewhere in Andhra Pradesh or in Tamil Nadu.
According to the reports, the company is already negotiating in the two states with state governments. Peugeot is a major French car brand, part of PSA Peugeot Citroen, the second largest carmaker in Europe.
Peugeot has its roots back to nineteenth century coffee mill and bicycle manufacturing. The Peugeot Company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family.
This year, the company is aiming to put its sales projects at 2 million, but chief executive Jean-Philippe Collin has a plan in place to reach the targets set out by parent company PSA.
The plan involves expansion on two fronts. Firstly, Peugeot plans on developing new models to compete in segments where it currently does not compete. Collin figures the French automaker currently competes in 72% of market segments, but wants to get that figure up to 90%.
It is reported that the company conducted consumer clinics in October last year with market research firm IMIRB, and is looking at bringing its hatchback 307 and sedan C5 in India. It had discussions with the Automotive Research Association of India to understand the regulations and homologation; thereby making the vehicles, meet the Indian rules and norm, as revealed by sources.
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Posted On : 09 Jun 09
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