Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns and markets Asia`s largest dairy brand, Amul, is planning to add 6,000 Amul parlours across India in financial year 2009-10.
At present, the marketing federation has a network of 4,000 Amul parlours, of which 2,000 were added in 2008-09. In 2002, the concept of Amul parlours was intiated and continuous focus on expansion of this network has started paying rich dividends to the federation. The retailing business alone earned revenue of Rs. 200 crore for GCMMF in 2008-09.
The retailing initiative has not only enabled GCMMF to interface directly with consumers but also helped the federation to reduce middle-men from the supply chain.
GCMMF`s annual report for 2008-09 stated, "Moreover, these parlours provide us with an effective platform to introduce all the innovative products that we launch every year."
The Federation is also planning to set up another 300 railway parlours, with active support from Indian Railway Catering and Tourism Corporation (IRCTC). Currently, 50 Amul stalls are operational across major railway stations.
The annual report added, "Ice-cream `Scooping` parlours, the latest addition to the retailing revolution, are yet another blockbuster from the house of Amul. We expect to add 200 more parlours in the coming year."
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Posted On : 09 Jun 09
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