New Delhi- Mother Dairy, one of Indias leading milk and dairy brands, launched Gulab jamun, and will offer a range of sweets this festive season. The sweets will not only be available at the company`s booths, but also at local kirana shops and other modern retail outlets.
Every festive season, markets are flooded with sweets made from spurious khoya, limiting the customers with poor quality and hazardous sweet options.
To counter the trend, Mother Dairy forayed into the sweet category last year with milk cakes, assorted sweets and Kheer, and provided customers with a 100 per cent pure and adulteration-free range of sweets.
The sweets are pure, tasty and of a high quality, and so this Diwali, the company launched gulab jamuns made of real khoya and prepared in desi ghee. Currently the sweet range is available in the north, but in future, the company will add more variants and extend to new geographies.