Bharti Airtel's digital TV service, Airtel Digital TV has launched an integrated venture with Twitter to display live tweets about the programmes running on television. Airtel Digital TV users will be able to see a real-time coverage of what people are tweeting about the programmes they are watching, celebrities and sports personalities on their TV screens.
At first, the service will be available on some specific channels, but will be later extended to other channels too. The customers just need to press the green button on their Airtel Digital TV remote in order to enable the tweet service. Customers will also be able to send tweets using a particular hashtag and that will be braodcatsed live on TV by Airtel Digital TV.
Given the ever increasing popularity of Twitter across the globe with over 500 million tweets generated every day including breaking news and first reactions which trend within minutes of their occurrence, all the customers will now be a part of the convergence phenomenon along with the rest of the world.