The Travel and Tourism Fair (TTF) 2013 series with a B2B (Business to Business) mantra was inaugurated here on Friday.
The 104th edition of TTF scheduled for July 5-7 is being held at the Netaji Indoor Stadium and Khudiram Anushilan Kendra, here with more than 300 participants from India, Bangladesh, China, Denmark, Dubai, Finland, Macau, Nepal and Thailand.
Chairman and CEO, Fairfest Media, Sanjiv Agarwal said that the decision for increased B2B focus, while at the same time incorporating general hours, follows trends at the biggest global travel trade shows like ITB Berlin, ATM Dubai etc., which leverage the classic dual marketing strategy of trade push through B2B hours and consumer pull through general hours.
A similar move at OTM Mumbai and New Delhi earlier this year, where two out of three days were reserved for the travel trade, received a resounding thumbs-up from exhibitors and travel trade visitors.
The general hour will start from 3 pm on July 6 during which exhibitors will be offering the best deals and discounts unavailable otherwise.
Backbone of country's tourism industry, the domestic tourism sector was strongly represented with participation from 24 states of India.
Gujarat, Himachal Pradesh and Odisha are the partner states of TTF.
Andhra Pradesh, Chattisgarh, Goa, Karnataka, Kerala, Maharashtra, Madhya Pradesh, Punjab and Rajasthan displayed their new destinations and tourist products as 'Feature States' this year.
A new segment called 'Outbound Village' was also introduced in this edition to make international destination marketers interested in growing regional markets apart from Mumbai and Delhi.
The Uttarakhand Tourism, one of the lead participant of TTF over the year as Partner State, pulled out this time due to the emergency situation prevailing there.
But still 10 private participants have been able to participate in TTF Kolkata and have been provided stalls at discounted rates.
Started back in 1989 from Kolkata, TTF covers nine domestic and outbound tourism markets of India - Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Surat and Pune supported by the Ministry of Tourism, Government of India.