"Aromas", one of the leading coffee chain shops based in Austrlia has opened its first café outlet in India at Hiranandani, Powai and Mumbai.
The company has also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the brand in the country and south-east Asia.
Jayant Mahiskar, chairman and MD, IHPL, said, "Aromas is being launched keeping in mind the true coffee connoisseurs. We aim at targeting the youth and corporate at our outlets and Powai with a mix of residential and office complexes was a natural choice. The coffee has been created from selection of the original beans and blended to suit all tastes. Aromas ensure freshness and fullness of flavour."
According to the agreement with Aromas, IHPL will pay about 1.5% of the gross revenue earned. Further, the company has decided to invest about Rs 50-75 crore in the next three years to expand its footprint with 99 outlets in India.
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Posted On : 31 Mar 09
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