 Amway India, direct selling fast moving consumer goods (FMCG) company has cut down its business growth projections 25 per cent in 2009, as against the 40 per cent growth it registered in 2008, a top company official informed.
William S Pinckney, company managing director and chief executive informed, "The current year`s targeted growth rate is an optimistic figure in the FMCG segment given the general slowdown in the economy."
According to him, Amway`s focus is to improve the consumer access and the first step towards online sales by revamping its website.
Broadly, the Rs 1,128-crore Amway India operates in four categories nutrition, cosmetics, personal care and homecare.
Pinckney also said that Amway planned to include about 100,000 direct sellers. He added, "People who have lost their jobs owing to the economic slowdown can consider taking up our distributorship. Nearly 60 per cent of the direct sellers stay with the company."
Amway India intends to spend around Rs 16 crore this calendar year on promotion.
Pinckney added, "The purpose of our advertisement is to build corporate brand awareness so that the distributor`s job is made a bit easier. The television campaign that we started last year will run till 2010, and then we will decide whether to consider it further."
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Posted On : 27 Feb 09
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