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Summer heats up m-commerce
Summer heats up m-commerce

Chennai: Scorching summer seems to be heating up things on the m-commerce front, for more than half the shopping population has expressed their intent to buy products from their mobiles from the comfort of their homes this season rather than venture out in the sun to a mall.

About 59 per cent of shoppers this summer have declared that they would consider shopping on their mobile phones to avoid heat and crowded market areas.

Among the hot products this season for mobile shoppers are sunglasses, cotton apparel, tees, shorts and caps and among the favourite colours are white, blue, green, black and cream.
Posted On : 20 Apr 13
Summer heats up m-commerce
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