The Asian American Hotel Owners Association (AAHOA) has expressed interest in playing a larger role in the development of the hospitality sector in Rajasthan. Apart from setting up new hotels, the hospitality body is looking to have tie-ups with institutes to enhance the professional efficiency of the state's hotel industry by providing training in best practices. For the training, AAHOA has shown interest to work with hotels that fall in the bracket of one to three-star properties.

Purushottam Agarwal, Commissioner, Bureau of Investment Promotion, said that a group of 55 hoteliers led by Hemant D Patel, Chairman; Alkesh R Patel, Vice-Chairman, AAHOA; and Fred Schwartz, President, AAHOA, met Ashok Gehlot, Chief Minister, Government of Rajasthan, as part of the Pravasi Bharatiya Divas (Non-Resident Indian Day) delegation and expressed interest to participate in the promotion of the state's hospitality industry at various levels.

Agarwal further added that the industry body is planning to set up 200 hotels in the country in the near future and many of them could come up in the state. "While the tourism potential of the state is there to tap, new hotels know how to generate a client base of their own. By using their strong global network, they create their own markets," said Agarwal.