 An attempt to explore the unexpected was showcased on the ramp with the debut show of Ela by Joyjit Talukdar at the Wills Lifestyle India Fashion Week on Day 3, which is an environmentally conscious label from Creative Group.
The brand believes in utilizing resources, manmade or natural, valuing the true luxury of sustainability. It unites the luxury that lies in sustainable quality with ethical manufacturing processes to create a modern and organic collection.
The designer used a plethora of fabric surface techniques and textures with an understated colour palette, and is making an effort to use eco yarns like bamboo, eri, hemp and 95% organic cotton yarns that have been exclusively hand-woven by master weavers, along with accessories made out of eco materials.
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