 Ahmedabad: The Indian Ice Cream Manufacturers Association (IICMA) urged the government to reduce taxes on ice cream.
Rajesh Gandhi, president of the newly-formed IICMA and managing director of Vadilal industries limited said almost half of sales revenues of ice cream makers go either into taxes or in discounts.
"We have to pay 15 percent discount each to the dealer and the distributor. Besides, we pay 15 percent VAT and one per cent excise. In a product with a limited shelf-life and strict manufacturing and transportation conditions, this is a heavy burden on us," he added insisting that ice cream is "not a luxury but a health and happiness food".
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