Social networking site BigAdda.com has announced the launch of its mobile version `MobileAdda` on August 25.
After this launch, Mobile Adda would enable Bigadda.com to reach out to a large number of masses, which includes 300 million mobile users. It will be available across all operators and networks nationally.
BigAdda has also tied up with the forthcoming movie `Rock On`. The advertisement of this latest launch can be seen in television, radio, online and on mobile.
Advertising in the television has already started. Shivanandan Pare, COO, BigAdda said that the advertising campaigns would cost around a $1 million (Rs 4.2 crore).
MobileAdda includes features of social networking like searching for friends, inviting them from one`s phonebook, communicating with friends through options like text, voice and photo scribbles. The users can also utilise the phonebook to send invitations to his/her closest network.
Pare said, "With a registered user base of two million in a year, we needed to sensitise the platform to local aspirations and needs of the market. The number of mobile users today far exceeds the penetration and usage of PCs in India. Mobiles are lot more personal, readily accessible and almost an extension of the user. The imperative was to create a mobile application to give the controls of social networking, anytime, anywhere, literally."
He added, "Currently, BigAdda.com is reaching out to an Internet user base of 40 million in India and through our mobile platform, we will be able to reach an additional 50 million mobile Internet users."
While speaking on the initiation, Nikhil Soman, Chief Technology Officer, BigAdda, said, "Social networking is not restricted to the confines of the PC browser. In India, mobile phones are the preferred, and mostly, the sole means of connecting with friends and family. This year, we are all set to refine and redefine the boundaries of social networking in India."
MobileAdda has set a target to provide over 300 million mobile users to access BigAdda. The platform is available as an integrated offering across SMS, WAP and as an installable application for over 500 different mobile phone models. The download process automatically detects the user`s handset model.
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Posted On : 27 Aug 08
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