Mumbai : Retail Decisions (ReD), one of the leaders in payment fraud prevention has announced that AkbarTravelsOnline.com has chosen ReD's tailored fraud prevention service, ReD Shield. AkbarTravelsOnline.com can now benefit from accepting international transactions that were previously deemed too risky, due to fraud.

With the support of ReD's Indian partner, The Bird Group, ReD has secured a three year agreement and will screen AkbarTravelsOnline's domestic and international transactions from its mail order, telephone order, online and direct sales channels for fraud.

According to the company release, ReD's solution, ReD Shield, combines neural technology with a multi-dimensional approach including customised and merchant-specific complex rules. The service is managed by a team of highly skilled risk analysts who continually monitor changing fraud patterns. ReD provides an instantaneous risk assessment recommendation which determines fraudulent transactions from genuine ones. This means that AkbarTravelsOnline.com can offer customers a smooth and uninterrupted service whilst accepting transactions safely.

The Indian travel sector is expected to reach over USD 40 billion this year, and will rise to nearly USD 50 billion by 2012. As one of the biggest players in the Indian online travel market, AkbarTravelsOnline.com has aggressive growth plans to take advantage of this market.

Carl Clump, CEO, ReD said, "Because of the rise in proportion of fraudulent transactions internationally, AkbarTravelsOnline.com needed a fraud prevention solution that would allow it to tap into growing demand for travel tickets outside India. ReD's extensive experience in reducing fraud in the online travel and airline sectors will help AkbarTravelsOnline.com expand its business significantly."

Vijay Kesavan, CEO, AkbarTravelsOnline.com said, "The reason AkbarTravelsOnline.com chose ReD was because of its multi-dimensional approach to fraud prevention and fully managed services which satisfied our requirements. Now we can look forward to providing our customers the highest levels of service and at the same time explore different avenues to increase revenue. This deal has also generated interest in ReD's fraud prevention services from other travel industry players in India."

In order to provide the best levels of fraud prevention, ReD learns from its international presence, benefiting its blue chip customer base globally. This international view of fraud, combined with ReD's in-depth understanding by country, sector and client, ensures that no in-house system or local provider can compare.