TorsoCult, the Urban-Luxury lifestyle brand in Men's casual wear, launched Mumbai at a high profile event at the Intercontinental, the Lalit. The hip and uber-cool looking brand is brought to India by Detco Group, one of the oldest and the largest players in the textile industry. Mr. Deepesh Ranka, Managing Director - Detco Group was present on the launch occasion to share the brand insights with the Media.

The Cult evening witnessed a whole lot of designer men's wear from the Autumn-Winter Collection '10 of Torso -Cult and a full throttle fashion show. Top Models such as Aryan Vaid, Zabyn Khan, Sameer Jesal, Krish Khatri, Ashish Singrohe, Iris Maity and many more walked the ramp showing off the new engaging collection which TorsoCult has to offer for the cool and trendy young men of our generation. The power-packed laser show invited from Belarus, Russia especially for the event was another spectacular performance.

Speaking on the occasion Mr. Deepesh Ranka, Managing Director, Detco Group and the man behind brand Torso-Cult said, "We aim to create a fashion cult with our brand, Torso-Cult". The brand and its designs come with a clear idea of being 'Funktional' for the Uber-cool male.

Detco Group has invested a considerable amount of time and energy in developing this highly advanced brand, like its unique proprietary fabric designs and development in-line with international standards. Detco also adds to TorsoCult a finishing touch with their Classy trims, careful stitch-lines and theme collections.

The starting price range of apparels from TorsoCult is Rs.899 and the brand is already available in more than 200 leading MBO's, Shop-In-Shop in LFS across India. TorsoCult will have presence in 450 MBO's by end of this financial year and plans to expand and be present in 20 additional EBO's by 2012.