New Delhi : After Delhi, Mumbai, Bangalore and Chennai, now Jaipur makes a debut as a hub for a fashion week with the 'Blenders Pride Jaipur International Fashion Week' (BPJIFW), featuring designers like Puneet Nanda, Ashima and Leena, Gunjan and Rahul, Charu Parashar among others.

The show will witness nearly 30 designers, divided into - five new designers who will debut the ramp in the 'New Designers' category, 10 'Emerging Designers', three international designers and 10 established Indian designers.

"The location Jaipur is a debut initiative whose theme is 'Royal'. The designers have been chosen on specific ground level similarity which is that they have something common to do with the region. Either they hail from that state or their collection is inspired from that region," Storm Fashion Company CEO Gaurav Sharma told reporters here.

Noting the differences, he said the show will feature a couple of international designers also who will be showcasing their creative quotient. "And it is a custom made programme with Rajasthan in the backdrop," he added. Actress Anjana Sukhani, who has been chosen as the brand ambassador for BPJIFW, told reporters that she hopes that the state's deep-rooted culture would get focus at the fashion week.

"I'm hoping to put Rajasthan culture, tradition and designs on the national map. This is a small initiative towards the big picture. Now is the time when we organisers and management will sit under one roof and scratch our heads how to bring out the extraordinary from the existing rich culture that our country is full of," said Anjana, draped in a bright yellow sari embedded with Swarovski crystals.