 Mumbai : Telecom giant Bharti Airtel today won the Indian cricket team's home series sponsorship rights for a period of three years.
Airtel won the sponsorship rights for all the three formats of the game for a period starting from September 1 this year to March 31, 2013 for a staggering Rs 3.33 crore per game.
The deal was finalised after a meeting of the Cricket Board's (BCCI) marketing committee here today. "Bharti Airtel has won the Series Sponsorship Rights for the period of 2010-2013 with a bid amount of 3.33 crore per Test/ODI/T20 International," BCCI secretary N Srinivasan said in a statement.
Airtel won the rights from sports management firm World Sports Group (WSG), which was not permitted to submit bids this time.
|
