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Mumbai: The Monaco Government Tourist Bureau, the governing body for the Principality of Monaco which promotes Monaco around the world, has appointed TRAC Representations as their marketing and PR representative for the Indian market.
Monaco's entry into the Indian market as a tourism destination has been due to growth in outbound tourism from the Indian travel industry besides favourable trends for luxury-oriented and experiential travel. TRAC Representations will be responsible for promoting Monaco in the Indian market, in conjunction with both travel trade and media fraternity. The key objective of the representation company will be to position Monaco as a favoured travel destination for the niche Indian travellers.
Commenting on the appointment of TRAC Representations, Michel Bouquier, President, Monaco Government Tourist Bureau and Convention Authority (MGTCA) said, "We are pleased to have appointed TRAC as the representative in the Indian market, considering its merit, goodwill and reputation. We have selected TRAC after a detailed process, convinced that it can effectively implement Monaco's tourism strategies in India."
Commenting on being appointed as the Official Marketing and PR Representative for Monaco in India, Kavi Ghei, Director, TRAC Representations said, "We are delighted with this appointment and privileged to bring this unique new destination to the discerning Indian travellers. This country has a lot to offer and promises the best of everything to the India traveller."
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