 Kolkata : From crop rotation to organic farming practices, farmers are always interested in learning the latest agricultural practices.
And to transfer this information in a language and medium they can understand, Rikin B Gandhi, an astronautical engineer from Massachusetts Institute of Technology, US, is using video and mediated instruction. "Many farmers in developing countries often lack knowledge that could immediately improve their livelihoods. To educate such a vastly scattered population, two key areas need to be developed: locally relevant content production and distribution," says Gandhi, founder of Digital Green, an NGO which partners other organisations, universities, governments, and NGOs across South Asia and Africa.
Gandhi's videos have succeeded in engaging the attention of farmers. "One of the clearest things I observed was the degree to which farmers sought videos featuring people similar to them," he says.
|
