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Canon announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras - the EOS 550D. The Canon EOS 550D redefines the boundaries of Canon consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers.
With a newly-developed 18 Megapixel APS-C CMOS sensor, coupled with Canon advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity. The EOS 550D combines exceptional still shooting with the ability to shoot Full HD (1080p) video. To satisfy your creativity the EOS 550D features full manual control and selectable frame rates. You can also shoot high speed 50/60fps movies at 720P for when the action is really fast. An HDMI connection allows High Definition playback of footage and images on any HDTV. Also with compatible TVs playback can be controlled using the TV remote control.
Canon advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 X 6400 (expandable to 12800), while enhanced in-camera noise reduction technology boosts performance in low light conditions. The system 14-bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display.
For swift and accurate focusing, the EOS 550D features a 9-point AF system with one extra-sensitive cross type point at the centre for f/2.8 or faster lenses. The EOS 550D also supports high-speed, continuous shooting at 3.7 frames per second (fps). These features provide users with the opportunity to exert greater control over their images, allowing them to capture split-second moments with ease and accuracy.
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