Sony Ericsson Vivaz pro, announced today, adds a QWERTY keyboard to the touch screen offering, delivering a user experience optimised for messaging and entertainment.

The full QWERTY keyboard allows consumers to communicate quickly and efficiently via email, SMS or social networking updates. Sony Ericsson Vivaz pro allows consumers to produce and broadcast their best experiences in HD video. The open platform also allows users to personalise their entertainment experience by downloading great applications through PlayNow and the Symbian Developer Community.

Having announced Sony Ericsson Vivaz in January we are now adding a sister phone that includes a QWERTY keyboard along with the touch screen for a superior messaging and entertainment experience, said Daniel Sandblom Marketing Business Manager, Sony Ericsson. Sony Ericsson Vivaz pro meets the increased consumer demand for QWERTY devices without compromising on any entertainment features. The Sony Ericsson Vivaz includes the new design philosophy human curvature. Social Network frequents can easily check their accounts on Twitter and Facebook. The phone also boasts of an 8.1 megapixel camera with 4x digital zoom, Auto focus, Continuous auto focus and Face detection. There is also Geo tagging, Image stabilizer, Smile detection, Touch capture and Video recording in 720p HD.

User-generated content, especially video, is exploding on the web. With Sony Ericsson Vivaz, we have created a mobile phone that makes it easy to catch life in high quality video and upload that self expression onto the web to share with the world. Sony Ericsson Vivaz offers beauty inside and out with an open and intuitive user experience allowing consumers to capture, view and share their lives and spontaneity in HD quality, commented Lennard Hoornik, Head of Marketing, Sony Ericsson.