GNTO to introduce joint promotional activities with select Indian tour operators
JimAndaz.com - India News and Events of India
Advanced Search
 
Regional News RSS Feed
Home > Leisure > Travel > GNTO to introduce joint promotional activities with select Indian tour operators
GNTO to introduce joint promotional activities with select Indian tour operators
 
GNTO to introduce joint promotional activities with select Indian tour operators

Mumbai : In a bid to increase visibility of Germany in India, the German National Tourist Office (GNTO) will work closely with select tour operators in India like Cox & Kings, Thomas Cook, Kuoni India, Orbitz, Mercury and Yatra.com to launch joint promotional activities by next month.

GNTO is aiming to target family, honeymooner, FIT, group travellers and MICE through the promotions. The Board last month concluded its first phase of `India Pool' - an annual sales activity in Ahmedabad and Mumbai. The Board will organise similar sales activities in Chennai, Delhi (August) and Bengaluru (October) this year. GNTO together with its partners of the Indian pool will invest 1.5 million Euros over the next three to five years, in marketing Germany in India.

The GNTB India Pool includes federal states - Bavaria, Saxony, the cities- Berlin, Cologne, Frankfurt, Munich, Stuttgart, and the association of Magic Cities which comprise of Berlin, Cologne, Dresden, Dsseldorf, Frankfurt, Hamburg, Hanover, Leipzig, Munich and Stuttgart, three German airports- Fraport (Frankfurt Airport), Munich Airport and Berlin Airport and the Germany-based incoming operator Alpha Travel Consultants.

Romit Theophilus, Director, Marketing and Sales Office (India) GNTO said, "Last year, through India Pool, we were able to interact directly with the travel trade and got an overview of the shortcomings faced by them in promoting Germany in their respective markets and regions. Thus, this year we decided to launch joint promotions and campaigns with select Indian operators for every region and segment. This way, we will be able to target corporate and leisure travellers through specialised operators of that segment. This will help in enhancing the destination presence in the Indian market along with increasing Indian footfalls in Germany."

Elaborating on the Indian market, Theophilus said, "Currently, we receive about 52 per cent business travellers and 48 per cent leisure travellers from India. We want to increase the share of leisure market for which we are trying to understand the requirements of the market. Currently there are no ready products or packages for FIT leisure travellers, but soon we will come out with packages through our travel trade partners."

According to Horst Lommatzsch, Director - Destination Management Asia, GNTO; UK is rated as the top destination as far as India outbound is concerned, wherein Germany is placed at the second position. He said, "In 2008, we recorded a growth of 32 per cent from the Indian market compared to 2007. But due to economic slowdown, we received 21,900 overnights from India in 2009, a decline of six per cent as compared to 2008. But now, with markets recovering, we aim to receive 7, 50,000 room nights from India till 2015. This is only possible through the support from our travel trade partners and our constant interaction with them."
Posted On : 05 Mar 10
Latest Travel News
Capt. GR Gopinath secures NOC to start new airline
India Tourism, Dubai to highlight India at ATM 2012
IndiGo to launch six new flights from April 20
India to develop own 90-seater civilian aircraft
SpiceJet to start Chennai-Port Blair service from May 2, 2012
JetKonnect extends premiere services onboard erstwhile JetLite flights
CS opens new office in New Delhi
India to set up Tourism Development Forums at foreign missions
Hash10 Telecom signs Nomad Travels for Hash10 WorldSim
Avaya wins 5-year contract with Bharti Airtel
Air India to increase capacity on Kashmir routes
Delhi Tourism initiates joint promotions with other State Tourism Boards
DGCA commences digitisation of operations to increase transparency, efficiency
Chattisgarh Tourism board awarded Best Tourism Marketing at ITCTA
IRCTC joins hands with airlines for direct bookings
Press Release Submission Free
Submit your Press Release related to corporate news, announcements and events absolutely FREE of cost & reach out masses. Learn More...
 
 
Tags Related to Travel
Indian Aviation & Airlines News
 
Top Indian News
FDA starts registration drive in Nagpur ...
Mother Dairy forays into Rajasthan ...
FirstRand enters banking space in India, opens branch in ...
Aadhaar to pilot financial, banking services in 50 districts ...
Genpact to acquire Accounting Plaza ...
Goodricke plans foray into dairy business ...
MakeMyTrip integrates travel with social websites through 'Tripalong' ...
Capt. GR Gopinath secures NOC to start new airline ...
India Tourism, Dubai to highlight India at ATM 2012 ...
IndiGo to launch six new flights from April 20 ...
More...
GNTO to introduce joint promotional activities with select Indian tour operators
Tags | About Us | Sitemap
Copyright © 2009 Jupiter Infomedia Pvt. Ltd. All rights reserved including the right to reproduce the contents in whole or in part in any form or medium without the express written permission of Jupiter Infomedia Pvt. Ltd.