Mumbai : Yatra.com has tied up with Tyroo, a global advertising network funded by Yahoo, which will allow Tyroo to exclusively promote and sell designated advertising space on Yatra.com to interested companies in India and overseas.

Tyroo will be responsible for sales on Yatra.com website to interested parties in India and overseas and will receive exclusivity for designated advertisement space during the term of this association with Yatra.com. Tyroo in return will receive commission for the space sold.

Speaking on the alliance, Pratik Mazumder, Head Marketing and Strategic Relations, Yatra.com said, "In this new world of technology, online marketing and advertising are the buzz words and it's a privilege for us to join hands with Tyroo for this online advertising engagement. With this tie-up we expect many more prestigious advertisers to promote their brands on Yatra.com and reach out to one of the most filtered, targeted and premium audience. At Yatra.com we have always believed in the highest level of customer service and the same we will offer when it comes to servicing our advertisers."

Siddharth Puri, Head - Product and Business Development, Tyroo said, "We are happy to partner with Yatra.com. Yatra.com has unique e-commerce audience proposition which fits perfectly in Tyroo's ongoing endeavour to provide marketers with new and better products to reach out to the best evolved and premium users online. With our partnership with Yatra.com we will offer innovative and engaging advertising opportunities to companies which help them build stronger online brand associations and engage the audience."