Sony is set to bring its special blend of quality, reliability and performance to the memory card market with the launch of a range of SD/SDHC and microSD/microSDHC cards. Providing high memory capacity to consumers in compact devices, these cards can be used in cameras, mobile phones and laptops which use SD card format.

The new range of memory cards are all class-4-speed for high-definition recording and include unique benefits like x-Pict story and File Rescue software. Speaking on the launch, Mr. Masaru Tamagawa, MD, Sony India said that the new memory cards range SD/SDHC and microSD/microSDHC will complement Sony existing Memory Stick line up, satisfying the needs of a broader range of users, and strengthening Sony position as a full line media supplier. In addition to the current models, Sony also intends to expand the product line-up to address the price conscious customers and capture 35% share in the SD card.

The cards are designed to get the best performance from sophisticated Hardwares. Class 4 data transfer speed means stable HD Video recording and better speed to cope with the advanced functions of compact digital cameras. Sony SD/SDHC memory card range features storage capacity of up to 32GB, while the microSD/microSDHC memory cards are able to store up to 8GB of data. With the Powerful File Rescue software, you can retrieve photos, videos, or music files that were damaged or deleted by mistake. The same is available as a simple download which is free of cost. Then there's x-Pict story, which lets you combine your choice of music with your favourite pictures to create outstanding slideshows. The slideshow-sharing function allows you to upload videos and slide-shows on popular online interactive tools like YouTube so that no-one need misses out on the fun