 With it being the Valentine month, the feeling of love continues to float in the air. Radio Mirchi's popular radio show Purani Jeans with RJ Anmol also celebrated the season of love in a classic manner - it hosted a special screening of the yesteryear romantic blockbuster Aradhana, starring the king of romance Rajesh Khanna and the gorgeous Sharmila Tagore, last week for hundreds of lucky Radio Mirchi listeners.
And the icing on the Valentine cake was the chance for listeners to meet RJ Anmol at the venue. As a lead up to the final screening, Radio Mirchi ran various contests on each of its shows to give away passes to ardent fans. Participating couples were asked to share their unique love stories that brought them together. These stories were then put on air with special song dedications.
Released in 1969, Aradhana was the epitome of love films in its era. Now, decades later, Mumbai's No. 1 Radio Station, Radio Mirchi, re-created that love. In an era of fast hook-ups and even faster break-ups, Radio Mirchi aims to reach out to those who still believe that love is immortal.
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