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Pepsico plans to launch a $30 billion push into nutritional and healthy foods, its Indian-origin chief executive Indra Nooyi has said.
Nooyi said she wanted the company to treble the revenue gained from its "good-for-you" ranges, which include Quaker, Oats, Tropicans and Naked Juice. "We, as a company, have $43bn in revenue. Of that, more than $30bn is in what we call 'fun-for-you' products, such as treats, soft-drinks and chips," she told the Sunday Telegraph.
"We worked hard to make these treats healthier. That was the first part of the transformation. "The second part is the $10bn that we have in the PepsiCo that represents good-for-you products. Our long-term goal is to figure how to grow this part of the business really fast." Nooyi wants the $10bn figure to rise to $30bn in the next decade.
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