New Delhi: Indian TV channels are now coming up with shows having new faces as leading ladies to win the heart of audience.

Viewers are now bored with typical women actors like Smriti Irani, Sakshi Tanwar and Shweta Tiwari, who hit the TV screens for almost a decade.

Star Plus has an array of new leading ladies as protagonists like 16-year-old Shivshakti Sachdeva in ‘Sabki Laadli Bebo’ and Hina Khan on ‘Yeh Rishta Kya Kehlata Hai’, relatively new players like NDTV Imagine and Colors have also launched new talent through their shows ‘Bandini’, ‘Jyoti’ and ‘Balika Vadhu’.

Hina, who plays Akshara in ‘Yeh Rishta Kya...’ said, “This trend is because each channel wanted to break the monotony in content on the small screen and become more appealing to the younger generation. Young and new faces are being given preference today (on television). This is because people want to reach out to the young generation as well.”

The actress added, “It’s also happening because people are now tired of the ‘saas-bahu’ soaps. The audience is quite reluctant to watch post-marriage drama...they want something fresh and exciting.”

The new brigade of stars also include young actors like 11-year-old Avika Gor, who has become a household name after featuring as child bride Anandi in ‘Balika Vadhu’. Aasiya Kazi is another 17-year-old actress earning appreciation of the viewers for her performance as ‘Santo’ in NDTV Imagine’s Bandini. She plays wife to a much elder man.

Aasiya said, “I think new faces have relatively more potential than older ones. They have a spark and passion to prove their mettle. They work harder to prove themselves. It took me three years to be where I’m, but I’m finally happy to be working in ‘Bandini’ at such a young age.”