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Mumbai: Dabur India Ltd, one of the largest food & beverage players in India, has launched two new packaged fruit drinks variants ‘Real Blackcurrant Nectar’ and ‘Real Peach Nectar’ under its flagship brand ‘Real’.
The Real range now has 14 delicious variants with the launch of these new variants. This is the largest offering by any brand in the country.
The new ‘Real Blackcurrant Nectar’ and ‘Real Blackcurrant Nectar’ are targeted towards families and it would be available in 1-litre tetra-pack, priced at Rs 80.
Addressing at the launch, K.K. Chutani, marketing head of foods, Dabur India, said, “We are excited about this twin launch that adds to Real’s already wide portfolio of juices and nectars. This large range helps cater to different needs and occasions and has helped Real to maintain its dominant market share.”
According to Dabur, the new Nectar will offer the power of fruit to the growing kids along with a refreshing and invigorating experience. The company introduced Real Apple Nectar last month, which has received encouraging response from the market.
Chutani added, “We are sure that the new variants will definitely win consumer confidence, reasserting the market leadership positioning of the brand.”
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