New Delhi: Pizza Hut, the casual dining chain of India has tied up with Bollywood actress Lara Dutta to promote its newly-launched ‘Cheesy Bites’ range in the country.

In a statement, Pizza Hut India said that the campaign will include all marketing initiatives, including a television commercial (TVC) featuring the actress.

Pizza Hut Director (Marketing) Anup Jain said, “Cheesy Bites is a fun pizza and we wanted a fun campaign to promote it in India. Internationally the advertisement has been a big hit so we decided to give it a ‘desi twist’ with Lara.”