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Mumbai: Fast food chain McDonald’s is leveraging its new concept of drive-in restaurants to increase footfalls in India. It is happy-price menu has helped the food chain to grow during financially difficult times.
Among the 40 new restaurants the chain will set up this year, a large number will be drive-in ones, which offer the customer the ease of being served at his vehicle.
Ranjit Paliath, director (south), McDonald’s India stated, “Innovation in formats and menu has resulted in consistent growth in the country. Our expansion plans focus on the convenience of the customer with the primary aim of serving them what they want and where they want it.”
McDonald’s has seen 10 to 12 per cent more footfalls in drive-in restaurants. Among the 160 outlets of McDonald, 20 per cent are drive-in ones; the others are standalone outlets and those within food courts.
Paliath said, “Our outlets have a total of around 12 million footfalls a month.”
According to Paliath, the happy-price menu of Rs 20 a meal had enabled the company attain a 30 per cent same-store growth rate last financial year. The wholly-owned subsidiary of McDonald’s International has two joint ventures in India with Hardcastle Restaurants for the South and West and Connaught Plaza Restaurants for the North and East.
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