Mumbai: LG Electronics, a global leader and technology innovator in consumer electronics, has launched its new Blu-ray home theater ‘HB954TB’ and the new ‘BD370 Blu-ray player’, which brings favorite internet contents directly into the living room.

It is the first premium Blu-ray home theater system form LG with absolute clarity in audio and video as well as unlimited access to varied content from Blu-ray discs to You Tube instant streaming. It is also endlessly connectable to the latest components, with highly customisable settings.

The BD370 Blu-ray player supports BD Live (BD-ROM Profile 2.0). Users can connect to the internet and enjoy the streaming services of movie trailers, subtitles, related quizzes and multi-player interactive games, etc. With high-speed internet, users can access to a wide range of videos, such as current events, hobbies or viral videos, from YouTube. These networking functions add value for the customers.

Moon B. Shin, MD, LG Electronics India said, “We are committed to the Indian consumer and aim to pamper him with the world's most technically advanced products. We at LG through our dedicated research have discovered that stylised design and smart technology will play a major role in capturing customer satisfaction & loyalty. Thus, the futuristic approach of LG India shall be to continue such launching revolutionary products which will further complement the urbane lifestyle of its audience”.

Amitabh Tiwari, Business Group and Marketing Head, Home Entertainment, LGEIL said “The launch marks LG’s entry into a new and developing but promising market of Blu Ray technology enabled products. The overall Blu-ray market is growing every year, and the rising popularity of Full HD TVs is also driving expansion in the market. More and more people are looking for players and content which use the full potential of their new systems.