 Mumbai: BMW is now set to launch its ‘X1’ model in the Indian market, which is currently being offered as a compact premium Sport Activity Vehicle.
BMW ‘X1’ is supposed to be the first model of its kind in its segment and is targeted towards the new generation young crowd. BMW is also marketing the car actively on all social media websites. It is already present on Facebook, Twitter and also has a BMWWebTV account on Youtube.
The BMW ‘X1’ will be made available with four and six cylinder engines both diesel and petrol. According to a BMW spokesperson, “The design of the new ‘X1’ is stylish and sporting, yet practical. Short overhangs front and rear, typical of every BMW; ensure the best basis for optimum handling. The profile of the car belies an interior space that sees five adults seated comfortably along with their luggage.”
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