Mumbai: The launch of ‘Beautiful Beginning’ by Bollywood actress Aishwarya Rai Bachchan marks L’Oréal’s 100th year in the business celebration.

‘Beautiful Beginning’ is an NGO specialised in free vocational training and Education in Beauty to the underprivileged. Aishwarya Rai Bachchan inaugurated L’Oreal’s ‘Beautiful Beginnings’ at I Lead, Khar Danda Village today. The actress interacted with students of Beautiful Beginning and encouraged and motivated the students who are learning the traits of beauty service.

It is a scheme to offer training in beauty services to under privileged girls. It will provide beauty service training to 200 poor urban girls (school drop-outs) each year of Mumbai and Pune. As a result these girls either become employable in existing beauty salons or are able to set up their own small beauty salons. They become economically secure and get more freedom to balance their family duties.

L’Oreal chief operating officer Dinesh Dayal said, “The L’Oreal India Team has created a comprehensive education and employment project starting with the curriculum for the 4 month course at Beautiful Beginnings and providing the equipment. The training covers Hair Cuts, Colour, Care, Styling, Skin Care Facials, Threading, Waxing, Bleaching and Manicure & Pedicure. We have extensively trained 2 dedicated trainers for the course. We also co-certify the course and will actively help the girls in getting employment afterwards.”

Aishwarya interacted with the students of the training school and said, “Beautiful Beginnings is a project which is close to my heart and I am happy to be its Patron. I connected with it instantly. When some of us are blessed with what we receive in life in terms of opportunities, it becomes wonderful to spread that around. A huge thank you to L’Oreal for considering this project for the centenary because when you are doing it not just with your mind but with your heart you really make a difference. I think it’s a fantastic idea. I am proud to belong to such a family.”