Duncans introduces Darjeeling variants
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Duncans introduces Darjeeling variants
 
Duncans Tea has launched two Darjeeling tea variants namely Duncans Darjeeling Tea and Indian Treasure in the super premium tea category.

The Duncans Darjeeling Tea is priced at Rs 120 for 250 gm and Indian Treasure is priced at Rs 85 for 100 gm.

M.C. Appaiah, COO, Duncans Tea, said that Duncans hopes to capture 5% market share in the Darjeeling tea category. The tea market in India is valued at Rs 10, 0 00 crore and domestic consumption of Darjeeling tea is valued at Rs 50 crore. The Rs 180-crore Duncans Tea has other brands such as Runglee Rungliot, Sargam and Shakti.

Posted On : 13 Jan 09
Duncans introduces Darjeeling variants
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