Latest Updates On Food & Beverages News of India |
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| Dabur India launches new fruit beverage Real Burrst |
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 Dabur India has introduced a new fruit beverage named `Real Burrst` on Friday, which will cater to the consumers in Indian cities.
Dabur is aiming to control its market leadership in the fruit juice market through the new non-fizzy drink, where its Real Activ brands enjoy over 50 per cent market share.
K. K. Chutani, Dabur India Marketing Head (Foods Division) said, "With Real Burrst we are marking our foray into the fruit beverages market in a big way. Lik... |
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| Eating Flaxseed chutney can control cholesterol |
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 The Kuvempu University`s Nutraceuticals Research Group has found out the hypocholesterolemic and hepatoprotective effects of flaxseed.
The Davangere based University researchers from the Department of Studies and Research in Biochemistry and Food Technology have worked on the flaxseed chutney to establish its cholesterol reducing properties.
The evidence from animal studies revealed that administration of 15% flaxseed chutney to hypercholesterolemic rats` d... |
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| Eggxtra Foods launches selenium enriched Super Eggs |
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 Coimbatore-based Eggxtra Foods has launched selenium enriched eggs, which are said to have the capacity to fight diseases like arthritis pain.
The eggs are launched under the brand `Super Egg`, which would contain selenium, a natural antioxidant, reliable in preventing heart attacks, reduce arthiritis pain and regulate blood sugar levels, according to Balaji P B, Eggxtra Foods, a sister concern of Chandra Poultry Farm.
Selenium enrichment in the egg was mad... |
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| Virus-resistant GM potato, groundnut under trial stage in India |
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 In India, genetically modified (GM) virus-resistant potato and groundnut, and drought and salinity-tolerant rice are under various stages of trials in the green houses and confined fields of select universities and research institutions.
According to a media report, the programme is led by the Agricultural Biotechnology Support Project -II (ABST-II) of the Cornell University, which helped the development of the fruit and shoots borer-resistant brinjal and led to the Genetic E... |
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| Fresco Foods to launch gherkin processing unit at SEZ in Hassan |
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Fresco Foods Pvt. Ltd, a private label manufacturer, is going to launch a gherkin processing facility located in the Special Economic Zone for agro and food processing of the Karnataka Industrial Area Development Board (KIADB) in Hassan.
The facility has 8 acres of land and has a built-up area of 50,000 sq. ft. The production will start in July this year. The total cost of the project is estimated at Rs 11. 60 crore of which Rs 60 lakh is from internal accruals and Rs 6.50 la... |
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| Dabur India to foray apple soft drink market |
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 Dabur India is planning to foray into the apple soft drink market soon, taking the fizz out of Coca-Cola`s Fanta Apple and Parle Agro`s Appy.
The new drink would seek to differentiate itself from the two established players by being non-fizzy. The new launch was part of Dabur`s big plan to enter the non-cola soft drink market, which is reporting a year-on-year growth close to 30%. Dispatches of the new drink have commenced and it would be available on retail shelves and chill... |
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| Carotino India Pvt. Ltd launches premium red cooking oil `Carotino` |
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 Carotino India Pvt. Ltd has introduced its antioxidant rich premium red cooking oil `Carotino` in the state Maharashtra. The company claims it to be the first and only cooking oil in India that has natural carotenes.
Carotino is a combination of canola oil & red palm fruit extract and is nutritious and 100% natural oil. The premium cooking oil is cholesterol free and rich in natural beta-carotenes, vitamin E, omega 3, 6 essential fatty acids, co-enzyme Q10 and lycopene sans ha... |
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| F & B companies to stop marketing junk food ads |
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 Several food & beverages (F&B) companies, including Hindustan Unilever, Coca-Cola, PepsiCo and Kellogg`s, have joined together to stop marketing junk food to children below 12 years to help check the rising threat of obesity.
They will launch an Indian version of the EU Pledge, a pact signed by their parent organisations in 2007. Under the EU Pledge, 11 companies, which account for more than half of the F&B advertisement spend in Europe, had decided to stop running ads targeti... |
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| Organic Kerala Charitable Trust organises Organic Products Expo-sale at Kochi |
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The Organic Kerala Charitable Trust at Trikkakara has recently organised a four-day Organic Products Expo-sale Exhibition.
Justice V K Mohanan of the Kerala High Court has said that organic farming should become a way of life. He was speaking after launching the exhibition.
Justice Mohanan said that implementing organic farming methods was needed not only for the benefit of the state, but also for the entire world. He said that organic farming was necessary... |
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| Bombay Meal offers healthy dabbas to office-goers at workplace |
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 Bombay Meal, an initiative by Sane Care Pvt. Ltd, has offered a unique concept of healthy dabbas, which they will deliver to the office-goers of Mumbai as Tiffin made from diet specific healthy food at the workplace.
The hot climate of Mumbai and short lunching hours leave have left many working professionals empty stomach or junk food addicts. Although the dabbawallas seemed to have provided some solution, but the homemade food that they packed though tasted well could never ... |
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