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Maruti Suzuki to launch K-series engine in India |
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Maruti Suzuki India is going to launch a new range of engines the K-series for all its future models.
The car maker company has also taken up an aggressive strategy to increase sales in smaller towns. All this is part of Maruti`s efforts to achieve a sales target of one million cars per annum by 2010.
A company official said, "The Company is increasing its reach to smaller cities and towns. This is in line with our strategy to find newer market pockets."
He added, "We have discovered that prosperity is now finding its way into a large number of hitherto small towns because of industrial, farming and mining activities."
Maruti is planning to expand its sales outlets to New Bongaigaon in Assam, Begusarai in Bihar, Ambikapur in Chhattisgarh, Yavatmal in Maharashtra and Bharatpur in Rajasthan by next few months.
The company is also planning to export two lakh units by 2010 and planning to use the fuel-efficient K-series engines in all its cars in three to five years.
A Maruti spokesperson said, "The K-series engine will be progressively fitted into our existing and new models. It will be compliant with Euro V norms."
The first K-series engine is a one-litre petrol variant. It is being produced at Manesar in Haryana, initially for the A-Star which is scheduled to be launched in November.
According to the company, the A-Star engine will have the lowest carbon emission in India. The sources said that the existing models of the Zen Estilo, Swift and WagonR would also be fitted with the K-series engines in the next few years.
The Splash, another model of Maruti, to be launched soon, will also come fitted with the K-series engine. The current F and G series Euro III engines are likely come out by 2010.
 Maruti has reported a net profit of Rs 465.9 crore in the first quarter of 2008-09 against Rs 499.6 crore during the same period of the last fiscal. Net sales stood at Rs 4,731 crore, a growth rate of 20.9 per cent over the same period of the previous year.
Domestic sales grew 12.1 per cent, led by the Swift, Swift Dzire and WagonR, at 180,093 units during the quarter.
The company exported 12,491 units in the first quarter of 2008-09 against 9,065 units in the first quarter of the previous year, a growth rate of 37.8 per cent.
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| Maruti Suzuki to launch K-series engine in India |
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