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Audi Targeting Sale Of 1200 Units In India By 2008

One of the leading automobile companies in the world, Audi has recently stated that it is planning to sell a number of 1,200 units of its cars in the Indian market by this financial year. The company officials have stated that they are planning so considering the recent boom in the luxury car segment in the country and they are also getting ready to start assembling its yet-to-be-launched A4 variant in India. The company is launching the car with an investment of 10 million euros.

According to the Managing Director of Audi India, Mr. Benoit Tiers, "We are expecting to sell 1,200 of our cars in the Indian market in 2008 compared to 350 cars sold last year on the back of growing demand for luxury cars in the market". He said that the company has registered 80 per cent growth during the first quarter of the year of 2008 and sold 220 units in the Indian market. He added, "The sale of total luxury cars in India during first two months of this year posted 176 per cent growth, while the car industry as a whole posted just 9 percent growth, which shows the demand for luxury cars is growing at a tremendous pace". He also said, "soon India will be among five major car markets for the company".

Audi Targeting Sale Of 1200 Units In India By 2008Mr. Tiers was also talking about the upcoming launches of the company and said that the company is planning to introduce its smaller SUV Q5 in India, soon. He said, "First it will be rolled out in Europe and UK then we will launch this car in India". However, he did not say anything about the exact timeline of the launching. Informing that the company is launching its A4 version in July, he said, "We will also start the assembling of this car at our plant in Aurangabad which will have initial capacity of 800 units that will be doubled during next year. To start assembling this car, we would invest 10 million of euros".

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Audi Targeting Sale Of 1200 Units In India By 2008