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John Taking His Fashion Label To International Market |
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The fashion label of the sensational super hit Bollywood actor, John Abraham is all set to make its entry in the international fashion stores very soon. John has been a successful model in the early part of his career and he is now doing very well as an actor in the Bollywood industry. The actor has also set up his own style statement while acting in the films and a number of young Indians are also following his statement.
John Abraham was contacted and requested to say something about his label going international and in reply, he said, "Last year we put out exclusive clothes with my brand name into selected outlets in seven cities of India. We gradually created an artificial scarcity for brand. It seems to have worked". While commenting on the attires included in his fashion label, he said, "They`re very aspirational clothes and priced likewise. We targeted them for people between the age of 16 and 24. But the core group of buyers for my clothes is between 16 and 40 years".
John Abraham was also elaborating his plans for taking his fashion label to the international markets in this year and said, "In 2008, we`re taking my clothes to countries like the US and the UK. The exclusivity factor remains foremost. Even if someone goes to buy John Abraham apparel in the biggest department store in New York, he or she will have a problem getting it. It is not easy reaching out to me". When asked about his film assignments in the year of 2008, John replied that he is working in two films in this year. One of the films is going to be made by Sriram Raghavan and produced by Rohan Sippy and the other one is a film by Karan Johar, directed by Tarun Mansukhani. He said, "Coincidentally, I will work with Aishwarya Rai in the first and Abhishek in the second. And both are untitled films so far". So, it`s really a very good time going on for John Abraham for both his filmy career and his fashion label.
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