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Yamaha targets its market share to jump ten-fold by 2012 |
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Yamaha, the two-wheeler giant, has made an aggressive target to increase its market share in India by ten times by end-2011. Apart from the product launches, growth in the number of outlets is also on the cards.
In spite of an accumulated loss of around Rs 1,000 crore, the company still enjoys support of the parent. In an interview, Yutaka Tex Terada, director, India Yamaha Motor Pvt. Ltd stated, "We are in the process of returning to the black."
Mr. Terada added, "Yamaha has already shown positive performance in the two-wheeler segment in India with around 80% cumulative growth in Jan-May ?09 over the same period last year. Monthwise, February was the best, giving 169% growth."
According to the industry figures, two-wheeler penetration level in India is still low at just over 30 units per 1000 citizens. Sales of two-wheelers, including scooters but barring battery-run machines, achieved 15% growth in FY 05-06. The FY 08-09 had a sales figure of around 8.5 million. The two-wheeler sales in India are expected to cross 10 million by 2010 with the high trend in recent years.
Mr. Terada said, "Steady growth in Indian economy, at 8% per annum, is expected to benefit us. Though it sounds aggressive, we are targeting 10% market share by 2012 from the existing 1%."
(Posted on : 11/06/2009)
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| Yamaha targets its market share to jump ten-fold by 2012 |
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