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TripTelevision launches `Prove It!` campaign

TripTelevision has launched `Prove It` campaign in order to prove the effectiveness of their video platform to travel providers as a sales and marketing tool.

TripTelevision is inviting members from five industry categories- hotel, resort, cruise line, excursion companies and luxury home rental to apply for free participation in this campaign. These partners will get complimentary video production of their property, multiple video players to utilise within their website, free syndication to the viral media sites, free ad insertion and relevant monetisation of their video plays, and a one year subscription to the TripTelevision platform including video storage, asset management, and storage.

The resulting sales, click-through and consumer patterns proving the sales increase will be documented and shared with the industry via TripTelevision`s website, blog and Twitter posts.

TripTelevision has the leading travel video marketing platform, offering travel providers and online travel sellers a platform to distribute syndicate, monetise, produce and deliver rich media content. TripTelevision manages provider content and automatically syndicates it to the top 40 viral, rich media sites such as YouTube and Vimeo by differentiating themselves from stand-alone video production companies, distribution organisations and asset management companies.

They also work within the travel industry to push video content through consortia partners, the travel agent community, and repurpose video content for commercial and advertising use. TripTelevision provides `smart` technology built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to offer a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. TripTelevision is also working on a mobile solution to deliver video content direct to travellers through their mobile devices. The mobile solution will be available as early as winter 2009.


(Posted on : 13/06/2009)
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TripTelevision launches `Prove It!` campaign