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Nerolac initiates new consumer promotion scheme |
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Kansai Nerolac Paints Limited, one of the leading players in the Indian paint industry has started a new ad campaign for its new consumer promotion scheme.
This scheme is aimed to promote their premium brand Nerolac Impression 24 Carat in interior paint category and Nerolac Excel Total in exterior paint category in Delhi, Punjab and Gujarat
This new ad is a print campaign supported by consumer scheme and has been launched to combine the benefits of the 2 brands Nerolac Impressions (interior paints), that stands for trendsetting style & Nerolac Excel Total (exterior paints) that gives homes total protection from heat, water & dust. This has been done to create the platform of style with substance, while highlighting the consumer offer.
The tagline `Style that makes a lasting impression` explains long lasting benefits of both the brands. Since the consumer scheme has been launched in Delhi, Punjab & Gujarat the body copy of the ad is in Hindi and Gujarati.
(Posted on : 12/05/2009)
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| Nerolac initiates new consumer promotion scheme |
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