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Hyundai Motor to hit rural markets of India |
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Hyundai Motor India Ltd (HMIL) has announced that it is aiming to hit the rural parts of the country through a new marketing initiative called `Hyundai Utsav`. It has already successfully tapped into urban and semi-urban markets.
The aim of this initiative is to step up sales in rural areas and tier-III cities across Andhra Pradesh and Punjab initially. Beginning April 18, the `Hyundai Utsav` initiative will be launched in over 50 venues in Andhra Pradesh and Punjab markets.
The local wholesale marketplace or the `Mandi`, which witnesses a large daily gathering of people, will be the venue in many places.
In a statement, the Senior Vice-President (Sales & Marketing), HMIL, Mr. Arvind Saxena, said, "We feel that 50 per cent of the 220 million rural households are potential car buyers and to tap this vast unexplored market we have launched the `Hyundai Utsav` campaign. We have tied up with banks offering a deeper network in rural villages."
(Posted on : 18/04/2009)
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| Hyundai Motor to hit rural markets of India |
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